XFactor Venture Fund

An exciting new venture capital fund has made its appearance on the start-up scene. XFactor Ventures is the name of the new fund. What’s the unique aspect of XFactor? It’s run by women and aims to support start-ups with at least one female founder.

New start-ups often seek pre-seed and seed-stage funds in order to handle the costs associated with starting a business. Experts such as Henner Diekmann of Diekmann Associates, who help companies get set-up and put corporate structures and contracts in place, are familiar with the struggles companies face when seeking funding. The venture capital industry can be cut-throat, and funding is one of the biggest challenges that new companies face. In fact, 82% of businesses that fail do so as a result of cash flow issues. In addition, 27% of businesses report that they haven’t received the funding they need. 

Women can sometimes face more difficulties than men when it comes to successfully beginning a start-up, making XFactor Ventures a welcome change of pace. Unfortunate displays of sexism in the venture capital world can also result in skewed funding. XFactor Ventures may be able to eliminate some of these hurdles for women entrepreneurs.

Difficulties Women Founders Face

Women make up just 7% of the partner positions of the tech VC world. It’s easy to imagine that it’s harder for women to pitch to male VCs than women. This is highly likely, however there is research that shows that all VCs, men and women, show bias against women founders throughout the interview process. This results in devastating consequences. Women entrepreneurs are able to get only 2% of venture funding even though they own 38% of businesses in the US.

Researchers studied interactions between venture capitalists, both male and female, and entrepreneurs, also male and female, to discover why women consistently receive less funding than men. The results are shocking. Throughout interview processes, the researchers discovered that VCs asked men about potential for gains while they questioned women about potential losses. The bias was present across the board for both male and female VCs.

In numbers, 67% of questions asked of male entrepreneurs were focused on promotion oriented ideas such as hopes, ideals and achievements. On the contrary, 66% of questions asked of women focused on prevention which includes ideas such as safety, vigilance, responsibility, and security. 

The financial repercussions are staggering. Entrepreneurs who faced prevention-based questions only raised $2.3 million dollars throughout 2017 while those who answered promotion-based questions raised an average of $16.8 million.

Women entrepreneurs can buck the trend by answering prevention oriented questions with a promotion based answer. It doesn’t completely make up the difference, but it does help. 

XFactor Venture’s Premise

XFactor Venture is a unique venture capital fund because it’s run by women who have successfully founded their own companies. This follows a trend of many male VCs who start out as entrepreneurs and then move on to investment. 

The XFactor Venture team includes the following entrepreneurs: Jessica Mah (InDinero), Aubrie Pagano (Bow and Drape), Kathryn Minshew (The Muse), Liz Whitman (Manicube), Erica Brescia (Bitnami), Danielle Morrill (Mattermark) and Ooshma Garg (Gobble). The brains behind the team are Anna Palmer of Wondermile and Fashion Project and Chip Hazard of Flybridge. Chip is the lone male partner. 

The team of expert entrepreneurs will distribute $3 million in funding to 30 companies, with the requirement that each company has one female founder. It’s expected that each investment will be for $100,000. 

There’s more to the project than making a place for women in the world of start-ups and venture capital. The fund’s premise is actually based on concrete data about diversity in business. Women founders play vital roles in business success.

Why Women Founders Are Important

There’s evidence that having women play key roles in start-ups can make them more successful. Start-ups with one female founder perform 63% better in returns than all-male start-ups. That’s a significant difference worth investing in.

XFactor Ventures’ partners have all been through the drill of finding funding, meaning that they know exactly what it feels like to be on the other side of the table. This unique model is promising and makes a first step at evening out the access male and female entrepreneurs have to vital funding. Partners of XFactor stress that they will “generate phenomenal returns,” said Hazard. Pagano also made this point, saying that gender diverse teams outperform all-male teams, meaning that seeking mixed and female teams to invest is a promising venture.

Keep your eye on this exciting new venture firm. They’re sure to produce interesting results.